Ador Welding Ltd (AWL) conducted a road show for welding consumables in Trichy and surrounding villages between 14th to 17th December 2016.
The objective of this road show was twofold, one it gave AWL an opportunity to fortify it’s presence as a strong brand and the other was to promote the newly launched product- Kingbond S in AWL’S Mild Steel Category.AWL crafted this road show to reach out remote areas. A small demo van with desired set of products inside as an exhibit travelled along the target areas. This activity enabled buyers to take a closer look at AWL consumable product basket.
Delegates from AWL interacted with local buyers to educate them about Ador brand and influence their buying decision. Kingbond S as a mild steel electrode for general fabrication was a highlight of this campaign & this campaign received an overwhelming response.
