‘Ador is a complete welding solution provider’

Aniruddha R Vilekar, Sales Head – Consumables, and Head – Marketing, Ador Welding Limited, a swashbuckler and a leader leading from the front took his time out to respond to the IPF (Industrial Products Finder) Questionnaire.Excerpts from the same are as follows:-

  1. As one of the oldest and well established Indian companies in the welding segment, what are the changes you witnessed in the last few years in the field ?                                                                                                                                                                                   The biggest change is the huge shift towards continuous welding consumables.This has been caused by the ever increasing need of consumers to be increasingly competitive and profitable by lowering costs and increasing productivity.Continuous welding consumables have been able to replace electrodes in the low alloy high tensile strength segment to meet the rigorous demands of the industry as it transitions to meet sophisticated custom built structural welding needs.The industry has therefore witnessed a huge increase in demand for submerged arc, MIG and FCAW consumables. Ador Welding Limited (AWL) has been at the forefront in meeting this change in demand.Automation requirements have been on the rise. With the threat of global warming looming large the thrust has been on renewable energy, especially wind power and solar power. Shipbuilding defence, LNG equipment, crude oil storage tanks and pipelines, stainless steel coach manufacturing,the preengineered building structure industry have all seen a surge in the recent past.
  2. Welding is vital process that joins the engineering world, literally and metaphorically.What is the range of products on offer ?                                                     Ador Welding offers the entire range of welding consumables for the SMAW, GMAW, GTAW, SAW, FCAW, MCAW processes and is constantly upgrading its products and developing its capabilities to meet new demands.AWL’s welding automation division provides custom made products. Ador is also into CNC plasma and flame cutting equipment besides having a vast array of indigenously developed CE certified world class inverters for GMAW ,GTAW and SAW processes as also equipment for cutting and gouging applications. Ador also has the entire range of gas cutting products and personnel protection equipment (PPE) to offer a complete welding solution package to the industry.

3. Automation and robotics are today the buzzwords in industry and welding/ cutting operations today are highly automated. How does the Indian market fare on the global scale in this respect?

The Indian markets have not peaked as far as automation goes but are fast getting there. There has been a surge in welding automation requirements in the recent past.Ador is proud to be playing a major role in this transformation with it latest high definition CNC plasma cutting equipment and custom made automation systems for the industry.AWL’s technology development department is working round the clock towards potentially path breaking technology.

4. Several global welding giants are all present in India. What is the USP of Ador?

Ador is a complete welding solution provider with a rich legacy of quality and reliability. It understands the Indian market better than any competitor with its experience of serving the industry for more than 65 years.

5.What is your strength in sales/marketing network across the country?

Ador has its own sales and service engineers placed across the country and a vast network of distributors and retailers running into many hundreds that ensure prompt service to the customer in the remotest corner of the country.

6.What about the export market ?

We have been exporting since 1968 and have grown steadily. The export business is doing well despite the uncertainty in the global market. We are now supplying to all major Oil & Gas projects in the Middle East and have a decent reach in Africa as well. We export to more than 40 countries and retain our prime position amongst exporters in the Indian welding manufacturers’ fraternity.

7. In last 5 years what are the company’s landmark achievements ?Any break through product launch that made a difference?

The latest range of indigenous welding inverters,CE certifications of SAW wire and fluxes and welding equipment,CNC plasma cutting equipment, high volume fast moving consumables, gas cutting equipment and PPE have all contributed to the growth story.Ador has grown consistently in quantities and value consistently over the last 5 years in spite of the sluggish market scenario and has been clocking its best ever sales revenues each year. Ador has invested a lot in technology development and is perhaps the only company in the welding fraternity in India to have a state-of-the-art “clean room” for the manufacturing of inverter welding equipment.

8.The Indian Welding Society is highlighting serious shortage of welding skills in the country.Any comments?

There has also been a special emphasis by Ador on training and skill development especially in the welding industry. Skill development in the welding space is the need of the hour and will go a long way in helping Indian companies surpass global benchmarks.The Ador Welding Academy (AWA) has been sharing its vast experience in welding through its meticulously formulated training modules.This year the welding academy trained a group of women welders specifically for the automotive sector.The AWA also undertakes courses Welding Technology in several engineering colleges. Ador’s marketing department organises and participates actively in events at engineering colleges to increase awareness about the welding industry.

9. How is the present business environment ?

Let us focus on the positives. Focus on infra projects; on railways, metros, renewable energy (wind), defence,water pipeline projects and growth in the automotive segment provide avenues of growth in the near future.The GST upon implementation should convenience businesses and usher in growth.

10. What are the future plans ?

AWL has its growth plans and strategies very much in place to cross the Rs 600 crore mark in the next couple of years and continue its robust growth.


Mr Aniruddha Vilekar,Chief Technical Officer & Head Marketing,Ador Welding Ltd

World HRD Congress hails Mr. Manoj Pandey,HR Head, as one of the “Most Influential HR Leader”


Looks like AWL’S HR Department is on a roll! Close on the heels of our HR department getting praised for three of our best HR practices recently,now there is more exciting news that will make all Adorians proud.

And this time it is the man at the helm,Mr Manoj Pandey.The Adorians family would certainly be delighted to know that the World HRD Congress has hailed Mr Manoj Pandey,our HR Head as one of the “Most Influential HR Leader” !

Mr.Pandey was honoured at a high-profile event at the Annual Awards Presentation ceremony,which also coincided with the organization’s 25th Anniversary celebrations on 16th february 2017 at Mumbai.One of the Most Influential HR Leaders in India is indeed an intensely researched and prestigious award in the HR fraternity.

Hearty congratulations to Mr Pandey from all Adorians ! We wish him the best of success in the years to come.

Mr.Manoj Pandey (Head-Human Resources AWL) being awarded


Award for the Most influential HR Leader


AWL conducted a Welding Consumables Road Show in Trichy

Ador Welding Ltd (AWL) conducted a road show for welding consumables in Trichy and surrounding villages between 14th to 17th December 2016.

The objective of this road show was twofold, one it gave AWL an opportunity to fortify it’s presence as a strong brand and the other was to promote the newly launched product- Kingbond S in AWL’S Mild Steel Category.AWL crafted this road show to reach out remote areas. A small demo van with desired set of products inside as an exhibit travelled along the target areas. This activity enabled buyers to take a closer look at AWL consumable product basket.

Delegates from AWL interacted with local buyers to educate them about Ador brand and influence their buying decision. Kingbond S as a mild steel electrode for general fabrication was a highlight of this campaign & this campaign received an overwhelming response.

AWL stall stands out in Weld India Exhibition 2017.

It’s always been a constant endeavour at Ador Welding Ltd (AWL) to bring the best of technologies & process know how to the Indian Welding fraternity.

With continued commitment to serve the welding industry Ador participated in Weld India Expo 2016.
The exhibition was held between 15th to 17th December at the Milan Mela Complex in Kolkata, India. During this three-day event Ador displayed its complete welding & cutting solutions. AWL stall received maximum footfall and this exhibition again proved AWL as best in Class Company in welding fraternity.








Ador Welding Limited, a sixty five years young organisation, has adopted Lean manufacturing as its Growth strategy in 2013.Down the line after achieving 70% increase in top line and significant increase in bottom-line, has decided to take Lean manufacturing to its critical suppliers and customers.


Mr. Ulhas Pujari who has been one of the core team member and Head of Ador’s Pune Plant is very optimistic on taking lean to suppliers and customers. When queried about his vision on Lean manufacturing replied ” AWL under the guidance of Mr. Satish Bhat our Managing Director, took lean manufacturing as a growth strategy in 2013. We have trained our managerial staff and all our operatives on various aspects of lean. During last 4 years almost 80% of our employees are part of this drive. We initially started our projects in production area but then expanded it to all other functions. Our team members in Finance to sales,HR to admin and Purchase to Logistics, all have contributed immensely through various projects”


On explaining their initiative of involving suppliers and customers also in Lean, he told “we treat our suppliers and customers as partners in our value chain, so more the spread of lean across supply chain more benefits can be reaped by all. As an initial step we called all critical employees of our major suppliers and done detailed training for them. This will help us set background for lean implementation”.


On their next step in this initiative Mr. Ulhas clarified “We have identified 4 to 5 projects with our participating member companies. Nature of projects is from VSM to Kanban to Process FMEA implementations. AWL is planning for initial hand holding and will help for executing these projects. Going ahead all these partners can execute more projects on their own”.

Ador Welding Ltd: Technology & Innovation hand in hand.

Ador Welding Ltd. has been synonymous with welding in India for over 64 years. A pioneer and leader in welding industry, Ador has progressively extended its knowledge and expertise to cater to the existing and perceived user needs at home as well as in the Middle East, Africa and South-East Asia. The company offers a comprehensive range of welding consumables, equipment, services and automation solutions to ensure excellence in welding and fabrication in every key sector.

P.K. Balasubbramaniian, speaks to managing director Satish Bhat to ascertain the innovations being showcased by the company and its initiatives to maintain its leadership position.


What’s your niche in Welding Technology?
 ADOR Welding Limited has always been the pioneer in India in terms of development of Welding Consumables and Equipment comparable to the best-in-class products, and tailor-made for the Indian customer requirements in terms of performance, competitive price, unwavering quality and delivery.
Niche products have been developed for special applications like Sugar Mills and other arduous applications, and many other areas.
ADOR Welding Limited is the only Indian company to have developed the full range of most advanced energy-efficient Inverter based Welding equipments, suitable for all types of welding – SMAW, GMAW, FCAW, GTAW, SAW and Plasma Cutting. These are designed keeping in mind the power supply situation in India, scarcity in the availability of Mains Power in remote site locations (generator compatible equipments), arduous site conditions and the necessity of ruggedness and durability.
What’s your standing as a technology leader?
 ADOR Welding Limited is the Leader in India, in developing and supplying completely digital AC / DC Inverter based TIG Welding equipments, Inverter based SAW Equipment with capability of submerged arc welding in both Constant current as well as Constant Voltage modes.
 What are the innovations you have showcased recently?
  • WELD TRACKER – This is an in house innovation for seamlessly monitoring welding data through wireless communication link. This can be used as a productivity and quality control tool as well as automatic tracking of job as per WPS. In spite of all advancements there are few concerns in a fabrication process which may result into degradation of the weld process or affect the productivity e.g. operator efficiency or capability to weld, ability of the machine to provide precise voltage or current to maintain the quality of the weld, alarm system to indicate if the current and voltages goes beyond pre-set limits which results into weld defects as well as one should be concerned about idle time and ON time of the machine in order to achieve the maximum productivity. By developing this system, welding Industry has got the solution on these above issues.
  • SYNERGIC PULSED TIG – This is an in-house innovation for building in intelligence in TIG Welding applications. The welder needs to set material type, type of welding joint and material thickness as inputs. The software automatically fine tunes the welding parameters to obtain the best possible TIG welding. The conventional method would involve pre-setting of multiple parameters like AC / DC mode, Pulse / No Pulse mode, initial current, slope in time, Pulse Current, Background Current, Pulse frequency, Pulse duty cycle, Slop out time, crater current etc. All these settings are eliminated in this innovative Equipment.

It is indeed a proud moment to share with all of you that we have been awarded a certificate of appreciation by the International Trade Council for our gracious service ,support and contribution to the International Trade Council Community.

Ador Welding Ltd has individually funded 13 entrepreneurs to take business courses,4 small business owners to attend a trade fair and 1 entrepreneur develop a micro enterprise.